Google adsense pricing
The Google Adsense program some times applies Adsense Smart Pricingon some sites. If you are the publisher it may result in low CPC (cost per click), resulting in low earnings. Adsense smart pricing is a feature that automatically adjusts the cost of a keyword-targeted content click. The Google official blog (Inside Adsense Blog) explains the system so it’s well worth reading to get a good understanding of Adsense smart pricing.
- 1. Many factors determine the price of an ad- Conversion rate is not the only consideration that is taken into account when determining the price of an ad. The other factors also involved are the advertiser’s bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations.
- 2. Click through rate doesn’t affect the advertiser’s return on investment (ROI)- The percentage of clicks that convert for an advertiser is the most important factor in an advertiser’s ROI, so it’s not only possible but common to have a low CTR and a high advertiser conversion rate. It’s also possible to have a high CTR and a low conversion rate. Don’t remove the Adsense code from your site just because it has a lower CTR – it may be one of your best converting sites.
Read the full post to get more insights on Adsense smart pricing. The idea is that smart pricing is a very smart algorithm which is so complex and variable that a few simple parameters like CTR and CPM do not provide sufficient information for you to remove particular ad units.
If your site is smart-priced by Google Adsense then you may find your entire websites under one Adsense account are affected. If so, you will be making a much lower income from the sites than you otherwise would. It’s better to remove Adsense ads from smart priced websites for one to two weeks to improve your other website’s performance. Since Adsense keeps checking smart priced websites weekly, everything will be back to normal after the break.
Google Adsense: Do I Need A Pin Number For Google Adsense?
According to the new Adsense policy you need to accumulate only $10.00 instead of $50.00 earnings to get your Personal Identification Number. Once your earnings reach $10.00 Google Adsense will send you a Personal Identification Number (PIN) to the payment address you provided at the time of registration with Adsense. This is just another security precaution that Google Adsense has in place to protect their publishers but it is important.
Once you’ve been mailed a PIN number, your account payments will be on hold until the PIN is entered in your account. You can still have access to your account and earn money; you just won’t be paid until the PIN is entered. If you are unable to enter your PIN within one whole year, your account will be automatically disabled by the Adsense team.
Once you receive your PIN, log into your Google Adsense account. Click on the My Account tab then click on edit. Update the appropriate field and click on submit changes. It would also be a good time to check your contact information and make sure it is correct. You’re now well on your way to receiving your first Google Adsense check or paypal payment.
